Do you know why short videos will rule digital marketing in 2025?
Short-form videos now account for 90% of internet traffic. More than 80% of users confirm that a short-form video was key in their purchase decision. It's the format with the highest return on investment and the preferred format on platforms like TikTok, Instagram Reels, and YouTube Shorts.
Key points to understand this trend:
– Capture attention in the first 3 seconds with compelling stories, humor, or emotions.
– Less is more: prioritize videos that are elaborate, relevant, and have a clear purpose, not quantity.
– Verticality and mobile formats dominate, adapting to current consumption.
– Short storytelling, everyday examples, and authentic content (UGC) build trust.
– In B2B, short videos convey clear and direct messages in seconds, with great impact on LinkedIn.
– Artificial intelligence adjusts content in real time to maximize engagement and results.
Short videos not only capture attention, they also educate, inspire, and convert, and are already a global priority in digital strategies.
Does your 2025 strategy already include short videos that connect quickly and truly?
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